As a printing company, we believe that our best foot forward when reaching out to new customers is with powerful, impactful self-promotional pieces. What better way to show the type of printing we’re capable of than with our own marketing materials? So, apologies for the self-indulgent post today; we’re going to be talking about ourselves a bit.
This is EPi’s company brochure. At a finished size of 12” x 7.5”, the sizing is somewhat unusual but still appears natural. The front and rear cover of the brochure are printed with Fibermark’s 24pt Touche Cover, a card stock that feels more like a velvet blanket than paper. 24pt stock can be a cumbersome thickness for most conventional presses, so we opted to print our logo in Spot UV - a small location printed only with ultraviolet coating.
We also utilize spiral binding for this piece. Its first incarnation simply used a red plastic binding, but we opted to reprint this piece in the fall and decided to expand our color scheme a bit.
Content-wise, the piece is comprehensive. It is filled with testimonials, company history, a capabilities listing, and much more. It follows a format of testimonial -> translucent printed sheet -> content - like so:
Anyone that works with us knows that we love a good translucent sheet, and can’t resist the opportunity to experiment with a little imageplay.
Translucent sheets can print very cleanly, and work well when overlaying text with the right layout.
Finally, we finish the piece with our contact information on the back cover. Bearing the thickness of the Touche cover stock in mind, we opted to screen print with two hits of an opaque white ink.
We hope to convey a certain message to our prospects by introducing ourselves with this piece. By using a wide array of printing and finishing techniques, coupled with high-quality offset printing on various papers, we want to show that we can be a dynamic, comprehensive resource for all things printed. We want to show that we’re different. We want to show that we can handle standard printing in our sleep, and creative projects with ease. We want to encourage our customers to team up with us, and to try something new.
We want to share this brochure with you - if there’s one piece in our catalog that we’re excited to send your way, it’s this. Don’t hesitate to ask.