31st March 2011

Post with 1 note

Reeds Holiday Mailer

Okay, we’re about 4 months too late to be posting about the exciting new pieces you should be mailing out during the holidays.  We like to think we’re 8 months too early.  The holidays produce some of the best (shiniest) print campaigns, so we pulled one from the 2010 archives to share with you.

Reeds Jewelers/Jenss Decor relies on direct mail to stay in front of their customers at crucial points throughout the year.  Just before Thanksgiving, this piece arrived in mailboxes throughout the Northeast as a holiday promotion.

A Pearl Reich Shine A7 envelope was used to house this bi-fold card.  Though the finished size is a standard 5” x 7”, The flat size is 8.5 x 7 - a short fold that enabled this clever 1.5” show-through to be elegantly framed by the A7’s square design.

Note the unique texture of the paper.  The designer at Reeds was looking for the prestige of a linen paper, but the “pop” that a glossy sheet offers.  Working with our paper suppliers at Xpedx we landed on Neenah’s Classic Linen 84# White Pearl Cover, a coated linen paper.  Perfect!

Lastly, an incentive to visit the recipient’s local Reeds/Reeds Jenss store; a tipped on coupon card.  This was the same stock as the envelope (Reich Pearl Shine), but in a cover weight and laminated in 1.7 mil matte laminate.

All in all, a great piece.  It’s fun to use new papers and great to experiment with neat folds - but it’s best when good print ultimately means good marketing.