If you’re a customer, friend, or prospect of EPi, odds are that you recently received our spring mailer.
We thought it would be fun to mail everyone on our contact list a packet of wildflower seeds.
It’s easier than it seems to mail an actual item in a direct mail campaign.
We created a small seed packet out of a flat press sheet and converted down to a 2 3/4” x 4” size.
We went to a local nursery and purchased several pounds of wildflower seed mix. Once the packets returned from converting, we inserted the seeds by hand and sealed the packet shut.
A single drop of (strong!) adhesive was applied to the carrier, and the mailer was ready to go! In mailing an item like this, note that it needs to tab shut. The post office will designate how many tabs it requires based on the thickness of its contents.
Never be too shy when it comes to direct mail! The post office will mail absolutely anything… for the right price.